Entrepreneurial actions are based on certain principles and prevailing decision-making logic. Effectual and causal reasoning is considered to be among the essential tools explaining the entrepreneurial strategy and outcomes. The present research explores the link between the applied effectuation principles, the gender of the leader and SMEs financial and innovative functioning. Using the data on 407 SMEs, a number of hypotheses are tested. The obtained results show (1) positive impact of the effectual reasoning on the knowledge transfer and the innovative outcomes of SMEs; (2) on contrary, causal rationality negatively affects the implementation of incremental novelty. Consistent with existing literature, the results show that combined use of causal and effectual logic can be both beneficial and harmful. The findings also clearly indicate women being more prone to the hybrid decision-making strategy than men.
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