The study is based on the number of interviews with female entrepreneurs and top managers of Belarusian companies. During the interviews, the authors identified four groups of factors that prevent women from starting up or developing their businesses. These barriers include the social pressure and family responsibilities; gaps in education; lack of managerial experience and strategic orientation; general challenges of the entrepreneurial ecosystem and macroeconomic instability. The authors propose recommendations to stimulate female participation in business, which include: introduction of new role models; development of the infrastructure for women’s work-family balance; promotion of academic and business education which takes into account gender-specific needs; financial and information support as well as initiatives to develop social capital.
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